Our new logo tells an evolving story
General Mills had evolved beyond a milling company by this time. Bisquick was introduced in 1931, followed by Kix in 1937 and Cheerios in 1941. Betty Crocker's first cake mix (Ginger cake) debuted in 1947. 1956. With the rise of television, our third logo featured the company name on a blue, TV-shaped background.
